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Charles Schwab: Community Investor Services
seeds of change

client:
Charles Schwab & Co., Inc.
project:
Consumer Investor Services identity

Charles Schwab representative Lori Gremel feared the worst when she asked us to create a logo for Schwab's charitable organization. "How could it possibly look good with a name like that?", she thought. You might say the name started to grow on us. The individual, or "I", plants a seed in both their community and themselves.

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