Rolf Mortenson is the alpha-monkey behind monkeypuzzle studio. The studio grew out of his experiences that evolved from plant science and landscape design, branching into marketing and curating design exhibits, then blossoming into graphic design. While primarily working in print collateral with Lemon Design during the dawn of the web in the early 1990's, he quickly learned to swing among the branches of website directory trees while monkeying around with HTML in it's infancy. Making the leap to full time web development in 1997, he joined the legendary San Francisco web shop 415 Productions as Senior Designer, collaborating with some of the web's best talent on projects for some of the world's great organizations and brands.

Despite the dot-coms' catastrophic collision with a meteor that wiped out nearly all species of online agencies, Rolf still believes in the beneficial power of an effective online presence coupled with good design throughout an organization.

His clients have included non-profits such as Library of Congress, San Francisco Symphony, Seattle Symphony, KQED Public Broadcasting, Kiriyama Pacific Rim Institute, Mission Housing Development Organization, and the Electric Vehicle Assoc. of the Americas; and corporations such as Levi Strauss & Co., Lego, HP, Sony, Autodesk, Fairmont Hotels, Edify, and Oracle.

Rolf has lived in Tokyo and Brazil and currently makes his home in San Francisco.